Overview:
PushBrands, a startup based in Saudi Arabia, identified a significant market opportunity to develop a platform that connects brands with content creators. This innovative platform was envisioned to foster collaboration and enhance user-generated content (UGC) throughout the region, serving as a dynamic marketplace where all participants could derive mutual benefits from their engagements.
However, building a robust, market-competitive platform while navigating the unique Saudi market presented challenges.
The client partnered with HyperSquads to develop a user-friendly platform. This resulted in three core applications:
- A user-friendly branded digital platform
- A web application marketplace for brand-creator connection and monetization
- An admin application for platform management
Business Challenges:
PushBrands faced several hurdles in their mission to penetrate the Saudi digital landscape:
- Establishing Brand Identity: Building trust and brand awareness as a new player.
- Rapid Development & User Acquisition: Launching a user-friendly platform quickly to attract brands and creators.
- Facilitating Communication: Ensuring clear and efficient communication between brands and creators.
- Secure Transactions & User Protection: Prioritizing secure payment gateways and user protection for seamless transactions.
- Regulatory Compliance & Platform Governance: Ensuring the platform complies with local regulations and maintaining proactive governance.
Solution:
PushBrands leveraged Hyper’s rapid application development capabilities to overcome several business challenges. Explore how a dedicated unit of experts known as HyperSquads, collaborated with PushBrands build three core, market-ready deliverables:
- A branded digital platform showcasing PushBrands’ services and success stories.
- A web application marketplace facilitating seamless interaction and monetization between brands and creators.
- An administration application for managing users, content, and platform performance.
